I laughed so hard last night when a student sent me a screenshot of the latest Adsense CPM Payment Policy Update with the caption, “we are finished”
Others later sent me messages asking if this is the end of the road for Adsense arbitrage blogging. Lol 
Make una take am easy with the fear abi panic attacks. Every small thing una body go just start to dey shake
Oya, let’s reason together and break the email down to see what is actually going on.
I’ll highlight some valid points in the email and also the full message on the Adsense website that you missed.
Number 1: GOOGLE DID NOT SAY CLICKS WILL STOP COUNTING OR WILL NO LONGER MATTER. THEY SIMPLY SAID THEY ARE UPGRADING THE PAYMENT STRUCTURE TO THE INDUSTRY’S STANDARD
Slowly go through the email and the full message one more time.
There’s nowhere in the email or full message that Google said clicks are no longer going to be counted, valued or paid for. You guys are just reading your own meaning into the message.
They simply said they will be updating to the industry’s standard which is the CPM payment method.
What this simply means is that UNLIKE BEFORE, EVEN IF YOU SEND TRAFFIC TO YOUR WEBSITE AND END UP NOT GETTING ANY CLICKS ON YOUR ADVERTS, YOU WILL STILL GET PAID GOOD AMOUNTS OF MONEY FOR THOSE ADVERTS DISPLAYED ON YOUR WEBSITE. Just like Ad Exchange Networks are paying now.
So let’s say for instance you pushed traffic of about 10,000 people to your website and got zero clicks on your adverts while they were in full display, Google will still pay very good amounts of money for just that.
If you know your way, you can get paid up to $50 and more per thousand views on your ads. That means you are bound to make more money now from your SEO and Arbitrage Traffic efforts.
If you send the same 10,000 people to your website and about 500 to 1000 of them click on your adverts, Google will still pay you for those clicks on your ads AND ALSO for the views on your adverts also. But they’ll all be categorized under your CPM earnings so you may not be able to differentiate them entirely.
In other words, the one who is getting just views on his ads will start earning some good money from that while the one who is getting good amounts of clicks in addition to his adverts will end up making money money at the end of the day due to the combination of both. The only challenge there is that in the reporting, everything may end up getting clumped as daily earnings. There MAY be no separate categories for CPC reporting and CPM. Both are likely going to be reported together.
The only thing there is that you will notice higher earnings on your dashboard if you are also getting clicks on your ads than the fellow getting just pageviews.
This is what is obtainable with other ad networks out there and Google wants to copy that model because they have started losing publishers to ad exchange networks and wants to lure them back 
Number 2: GOOGLE SAID YOU WILL NOT NOTICE A DROP IN YOUR EARNINGS. IT’S THERE IN THE EMAIL
The only reason they can confidently say this is because your clicks will still matter but so will also your ad views.
If it were by ad views alone without clicks on them, then your earnings would most certainly drop as there’s no way ad views alone can give you as much earnings as when clicks are also involved.
So get your traffic, get your clicks too and you’ll be just fine.
Number 3: GOOGLE IS OFFERING YOU 80% OF THE MONEY ADVERTISERS PAY FOR ADS ON YOUR SITE.
Unlike the CPC model which is pegged at 68% of ad revenue being offered to publishers, Google is now offering you up to 80% of everything, even if you are using ad exchange networks. Your earnings will no longer be pegged at 68% of the ad revenue. Actually that 68% will be the lowest you can ever get paid from an ad revenue. So this is the time for you to make far more money than ever before.
Some keywords will give you very crazy CPM that will bring you nothing but joy to your face. Just like it is with YouTube CPM. I have revealed some of these keywords on my page before. Go and write on them.
Lastly.
Number 4. THINK LIKE AN ADVERTISER ON GOOGLE ADWORDS.
HOW MANY BENEFITS WILL YOU GET FROM YOUR PRODUCTS AND SERVICES IF PEOPLE JUST VIEW THEIR ADVERTS WITHOUT CLICKING ON THE ADVERTS TO BUY THEM?
ARE YOU JUST RUNNING ADS AND PAYING GOOGLE FOR PEOPLE JUST SEE YOUR ADVERTS ALONE?
When you give the perfect answer to this question, you will now see why Clicks will continue to matter in Adsense.
The CPM payment model does not mean that even if you get 1 million clicks on your adverts, Google will just pay the cost of the views per 1000 views. Neither does it mean that if you get just 5 clicks and 1000 views on your adverts Google will pay you exactly the same way they paid the guy who got more clicks for the same 1000 views.
It simply means unlike before the views will matter a lot now and will be adequately paid for.
Google is NOT stupid, if they reward you only for those impressions on your adverts, you will focus less on giving them quality traffic. Once this happens, anybody can just use bots and pump so much traffic and impressions on their websites. If advertisers are not getting enough clicks on their ads to make sales but continue to get charged for fruitless impressions, they will leave the Google Ad network. Nobody likes losing money unnecessarily.
Google knows this and will not risk this happening.
So clicks will still matter just as much as the impressions. However, the reporting may be different as we may no longer see the CPC option again. Everything may be lumped together as daily earnings or we may just see both lumped together.
Either way, both will still matter so much in determining our earnings. Don’t throw away one and pick up the other.
In the meantime, let’s just cross our fingers and wait. January is not that far. Let’s not die out of panic before the changes happen. We could all be wrong in our analysis and thinking, only Google can actually tell what they have in store for us. But whatever it is, I am certain that it will pay bloggers more cos Google cannot stand the chance of losing us to other ad networks. We’re helping them make billions of dollars every year. Quit the fear
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